UAE Team Emirates XRG and Analog Join Forces to Drive Innovation in Cycling

UAE Team Emirates XRG is proud to announce an exciting new partnership with Analog, a next-generation technology leader specializing in edge computing, adaptive intelligence, and mixed reality. This collaboration marks a groundbreaking step in professional cycling, as the team integrates advanced, human-centered solutions to enhance performance and redefine success on the road.

 
Under the partnership, Analog will serve as the Official Technology Partner for UAE Team Emirates XRG, delivering Analog Sports – a one-stop platform for team management and insights. This adaptive intelligence solution seamlessly integrates training optimisation, race strategies, and equipment performance, empowering coaches, sports directors, and medical staff to make cohesive, evidence-based decisions. From selecting the ideal roster for specific races to fine-tuning in-race tactics, Analog Sports empower the team to stay ahead of the competition.

 
Speaking on the announcement Alex Kipman, Founder & CEO of Analog said “At Analog, we believe technology should amplify human insight, not replace it. Ana, our Analog Neural Agent, augments coaching, performance analysis, and communication—helping UAE Team Emirates XRG make more objective decisions while preserving the human connection that drives real progress. We’re proud to be collaborating with them to pioneer AI-powered tools that are redefining cycling—and we’re just getting started.”

 
Driving Innovation and Performance

 
Anchored by Ana, the Analog Neural Agent, Analog Sports integrates effortlessly with UAE Team Emirates XRG’s existing systems. It provides comprehensive insights into performance metrics, race-day tactics, and logistical coordination, driving smarter decision-making both during and outside of races. From training optimization to live in-race strategy, this partnership is set to enhance the team’s competitive edge on all fronts.

 
“We are very excited about this partnership with Analog.” said Mauro Gianetti, Team Principal & CEO, UAE Team Emirates XRG. “Analog’s expertise brings a new level of technological precision to our operations and preparations for competition, helping us to continue to achieve success on the road.”

 
About UAE Team Emirates XRG


UAE Team Emirates XRG entered the highest level of professional cycling, the World Tour, in early 2017. The team has the aim of representing an entire nation, the UAE, and promoting a healthy lifestyle linked to the use of the bicycle. Season after season, the Emirati team has attracted a growing number of world-class riders and quality sponsors, taking them to new heights and successes in the biggest races in the world. The culmination of this growth and success has come with the victories of Tadej Pogacar in the Tour de France in 2020, 2021 and 2024 and becoming the number 1 ranked team in the UCI World Tour in 2023 and 2024

 
About Analog

 
Analog is a next-generation technology company specializing in edge computing, adaptive intelligence, and mixed reality, founded in 2024 and headquartered in Abu Dhabi. With strategic backing from G42, we unite technology and creativity to spark inspiration, connect communities, and empower people to reimagine reality. Our human-first ethos ensures every innovation respects and amplifies human potential, rather than overshadowing it. By crafting solutions that invite dialogue, expand perspectives, and transform ideas into tangible outcomes, Analog enables individuals, organizations, and ecosystems to explore uncharted territories. We champion a shared vision of progress—where imagination, empathy, and collaboration unlock bold new futures. Through adaptive intelligence and immersive experiences, we strive to open doors to extraordinary possibilities around the globe.

Website: https://analog.io/

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Analog Media Relations: Richenda Butler | Richenda.butler@analog.io